Webb's committee spent the most on television advertising in the quarter, with 66.6% of this total ($149,500) going to Snyder Pickerill Media Group in Chicago. Table 1 below shows the distribution of how Webb's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television advertising
$224,500
85.2%
Signs
$17,411
6.6%
Radio advertising
$6,409
2.4%
Polling
$5,000
1.9%
Newspaper advertising
$4,548
1.7%
Staff salaries
$1,917
0.7%
Advertising
$920
0.4%
Ad production
$908
0.3%
Gasoline
$699
0.3%
Contractual expenses
$400
0.2%
Donations
$250
< 0.1%
Meals
$178
< 0.1%
Parade candy
$162
< 0.1%
Gas money
$160
< 0.1%
Election day meals
$153
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Snyder Pickerill Media Group
2018-10-30
$149,500
Television advertising
Wsil-tv
2018-10-01
$35,000
Television advertising
Star Graphics
2018-10-03
$17,411
Signs
Spectrum Reach
2018-10-08
$10,000
Television advertising
Kfvs-tv
2018-10-24
$7,000
Television advertising
ALG Research Group
2018-10-17
$5,000
Polling
Spectrum Reach
2018-10-24
$5,000
Television advertising
Wpsd-tv
2018-10-18
$5,000
Television advertising
Wsil-tv
2018-10-24
$5,000
Television advertising
Wsil-tv
2018-10-17
$5,000
Television advertising
SI Dollar Saver
2018-11-09
$3,083
Newspaper advertising
Wpsd-tv
2018-10-24
$3,000
Television advertising
River Radio
2018-10-24
$1,500
Radio advertising
Withers Radio
2018-10-25
$1,048
Radio advertising
Withers Radio
2018-10-18
$1,048
Radio advertising
Stratemeyer Media
2018-10-18
$1,000
Radio advertising
Sydney Shelton
2018-11-07
$958
Staff salaries
Joseph Tondini
2018-11-07
$958
Staff salaries
Swinford Publications
2018-10-28
$935
Newspaper advertising
Withers Radio
2018-11-01
$748
Radio advertising
WEBQ Radio
2018-10-25
$630
Radio advertising
Caleb Martin Videography
2018-10-16
$458
Ad production
Baldwin Media Development
2018-10-25
$450
Ad production
WEBQ Radio
2018-11-01
$435
Radio advertising
Facebook, Inc.
2018-11-05
$388
Advertising
Alerts Sign-up