Edmonds's committee spent the most on television advertising in the quarter, with 33.6% of this total ($14,649) going to Wsil in Carterville. Table 1 below shows the distribution of how Edmonds's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television advertising
$43,605
62.2%
Newspaper advertising
$10,592
15.1%
Postage
$5,400
7.7%
Online advertising
$2,175
3.1%
Facebook ads
$1,674
2.4%
Walk cards
$1,615
2.3%
Printing
$1,508
2.2%
Radio advertising
$948
1.4%
Consulting
$800
1.1%
Election day pollwatcher expenses
$640
0.9%
Event sponsor
$450
0.6%
Magazine advertising
$300
0.4%
Signs
$200
0.3%
Office supplies
$192
0.3%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Wsil
2018-10-19
$10,157
Television advertising
Spectrum Reach
2018-10-18
$9,999
Television advertising
Vienna Times
2018-10-04
$6,120
Newspaper advertising
Kfvs-tv
2018-10-29
$5,355
Television advertising
Wpsd
2018-10-26
$4,696
Television advertising
Kbsi
2018-10-19
$4,000
Television advertising
Wsil
2018-10-24
$3,642
Television advertising
Wpsd
2018-10-31
$2,635
Television advertising
Carbondale Times
2018-10-04
$2,286
Newspaper advertising
US Postal Service
2018-10-17
$2,000
Postage
Kfvs-tv
2018-10-31
$1,870
Television advertising
US Postal Service
2018-10-18
$1,800
Postage
Hill Printing
2018-10-05
$1,615
Walk cards
Richard Greer
2018-11-05
$1,402
Facebook ads
Creative Logic Communications LLC
2018-10-04
$1,375
Online advertising
Metropolis Planet
2018-10-04
$1,185
Newspaper advertising
Withers Broadcasting
2018-10-06
$948
Radio advertising
Wsil
2018-10-02
$850
Television advertising
Chambers & Associates
2018-10-13
$800
Consulting
Creative Logic Communications LLC
2018-10-31
$800
Online advertising
Hill Printing
2018-10-24
$646
Printing
US Postal Service
2018-10-29
$550
Postage
Gazette-Democrat
2018-11-19
$549
Newspaper advertising
Carbondale NAACP
2018-10-01
$450
Event sponsor
Hill Printing
2018-10-17
$443
Printing
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